InstaLay launches in South Africa

InstaLay ‘Peel & Stick’ underlay has recently launched in South Africa. In the wake of its success in the UK, Europe, North America and the Middle East, InstaFloor is pleased to give its time saving underlay to another new market.

InstaLay is being offered to the South African market via Van Dyck, who has more than half a century of expertise in carpets and flooring. There is a two-week series of road shows to mark the launch of this revolutionary product.

Duonne Erasmus, Managing Director of InstaFloor SA, hasjoined Van Dyck for the tour. He commented, “The tour is a great opportunity to explain and demonstrate InstaLay’s capabilities face-to-face with the people who will be buying and using the products. The early shows have been popular and we’re confident that people will soon be using InstaLay all over South Africa.”

The product launch also attracted the attention of Floors magazine, a South African publication specialising in the flooring industry.

Duonne added, “InstaLay is a product with universal appeal. It speeds up flooring installations by more than half in some instances, but it also offers a high quality and durable finish. In the flooring industry this is big news, whatever country you’re in!”

The road shows started in Durban on 5th July and proceeded through East London on the 9th and Port Elizabeth on the 10th. Future shows will take place at George (11th), Cape Town (12th), Johannesburg (18th), and Pretoria (19th)

Find out more about InstaLay and how it works here.

News Categories
News Archive