Successful ‘Surfaces’ show boosts InstaLay in North America

“The InstaFloor booth was constantly busy throughout the three day show with potential customers and distributors being impressed by InstaLay’s speed and ease of installation,” was the positive verdict of InstaFloor North America Managing Director, Bas van Genderen, after the recent Las Vegas Surfaces show.

  • Regular demonstrations of the self-adhesive acoustic underlay attracted many visitors. They were also pleased to learn of its environmentally friendly credentials, being manufactured from recycled vehicle tyres and therefore fully recyclable.
  • This was InstaFloor North America’s first appearance at Surfaces, the major US flooring exhibition and it proved to be a resounding success, attracting many interested visitors from all parts of North, Central and South America.
  • The show was an excellent opportunity for the InstaFloor North America team to have a presence, meet new and existing customers, assist with their flooring requirements and let visitors see, touch and feel InstaLay and appreciate its benefits first hand.

InstaLay is rapidly gaining interest and sales in the important North American market which will be supported from InstaFloor’s new Sales, Distribution and Support Centre in Bella Vista, Arkansas. This central location has major logistical benefits and will enable InstaFloor North America to fulfil less than container quantity orders from stock to all parts of the USA and Canada in just a few days.

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